Public Service Media Must Serve all Groups in Society
ADAMI FOCUS - Online Talk with Public Broadcasters
from Moldova, Azerbaijan, Georgia and Armenia
A special ADAMI Focus online talk brought together public broadcasting executives in the Eastern Partnership region to discuss broadcasting cultural diversity. Panelists included Veaceslav Gheorghishenko of Teleradio Moldova, Murad Huseynov of Ictimay Television (Azerbaijan), Giorgi Gvimradze of the Georgian Public Broadcaster, Armen Sargsyan of the Armenian Public Broadcaster, Radka Betcheva, the European Broadcasting Union’s Member Relations Head for Eastern Europe, and ADAMI Programme Director Stefan Tolz.
The online talk began with a discussion on how the COVID-19 outbreak has affected broadcasters and how they have adapted programming to new realities. Participants noted that minorities in their countries often do not have equal access to information because they live in remote locations or lack the language skills to understand public broadcasts.
The broadcast executives then shared their programmatic approaches and content regarding ethnic, religious and cultural minorities. They also addressed the unusual challenges for journalists under quarantaine and lockdown, especially when covering stories from remote areas.
This year, the ADAMI Media Prize is highlighting cultural diversity-focused news coverage of the COVID-19 global pandemic.
You can watch the video recording of the event here: